"I founded Desinas because I experienced firsthand how hard it can be to find high-quality hair products at fair prices. Many of the best products were reserved for professionals, often with long supply chains, complicated structures, and little transparency. For me, it was clear: there had to be a better way."

With Desinas, I’m making salon-grade quality directly accessible - no middlemen, no unnecessary markups, just a clear focus on origin, craftsmanship, and an aesthetic standard you can feel in every detail. I’m proud that our vision resonates with so many customers and maybe even sparks a small shift in the beauty world: quality doesn’t have to be elitist. It should be available to anyone who values it."